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In charge of your chapter's Marketing?
Be sure to check out the recommendations (and offer your own!) in the VENDORS section -- suggestions for print, collaterals, logo wear, and more.

"Marketing is telling a story that spreads.
Sales* is overcoming the natural resistance to saying yes."
- Seth Godin May 2009

* Sales = Membership!

Marketing Reading Suggestions
Have a favorite resources? Post a thread below and we'll add it to this list so that others in the region can benefit from your recommendation!

• Guerrilla Marketing by Levinson
  When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business.
  
  
• Permission Marketing by Godin
  Godin argues that businesses can no longer rely solely on traditional forms of "interruption advertising" in magazines, mailings, or radio and television commercials. He writes that today consumers are bombarded by marketing messages almost everywhere they go. If you want to grab someone's attention, you first need to get his or her permission with some kind of bait--a free sample, a big discount, a contest, an 800 number, or even just an opinion survey. Once a customer volunteers his or her time, you're on your way to establishing a long-term relationship and making a sale. "By talking only to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing message," he writes. "It serves both customers and marketers in a symbiotic exchange."
  
  
• Words that Sell by Bayan
  Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.