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Southern Accent Chorus,
submitted by Dot Hackman
10/16/09
Using Social Media to Drive Membership

Southern Accent Chorus is having a member drive that used Facebook successfully. We are having a Christmas concert December 1st and invited singers to come and learn six songs and sing with us at the concert. No obligation, but of course we hope they will like singing with us enough to become members. An event was set up on facebook promoting the event and our members sent it to all their friends on facebook. We also sent press releases to local media. The first evening, September 8th, we had ten guests, and at least half of them came from facebook! And at least twenty others indicated on facebook that they might attend! Although none of that twenty attended, that is twenty people who know more about us and are possibly interested. As of this writing, October 16, eight of the ten are still attending. These eight have learned the original six songs and are now working on learning a harder Christmas song and our new contest uptune! Stay tuned for further details.



jlpalus
jlpalus
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